Dr Alex Reppel

  1. 2021
  2. Published

    Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

    Shapiro, S., Beninger, S., Domegan, C., Reppel, A., Stanton, J. & Watson, F., 1 Mar 2021, In: Journal of Macromarketing. 41, 1, p. 104-115 12 p.

    Research output: Contribution to journalArticlepeer-review

  3. 2020
  4. E-pub ahead of print

    Customer experiences in the age of artificial intelligence

    Ameen, N., Tarhini, A., Reppel, A. & Anand, A., 2 Sep 2020, (E-pub ahead of print) In: Computers in Human Behavior. 106548.

    Research output: Contribution to journalArticlepeer-review

  5. 2019
  6. Published

    Shouting on Social Media? A borderscapes perspective on a contentious hashtag

    Cappellini, B., Kravets, O. & Reppel, A., Aug 2019, In: Technological Forecasting and Social Change. 145, p. 428-437 10 p.

    Research output: Contribution to journalArticlepeer-review

  7. 2018
  8. Published

    Technology, globalization, and the future

    Reppel, A. & Mitussis, D., 9 Jul 2018, Proceedings of the 43rd Annual Macromarketing Conference. Leipzig, Germany, p. 218

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  9. 2016
  10. Published

    Mining the recent history of Macromarketing thought: A visualization of ideas

    Reppel, A. & Kravets, O., 7 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. Dublin, Ireland, p. 465-468

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  11. Published

    Visualizing narratives: The case of the celebrity CEO (Panel discussion)

    Reppel, A. & Kravets, O., 7 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. p. 107-108

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  12. 2015
  13. Published

    The glamorization of information technology

    Reppel, A. & Kravets, O., 25 Jun 2015, Proceedings of the 40th Annual Macromarketing Conference. Chicago, IL, p. 475-476

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  14. E-pub ahead of print

    A Cross-Cultural Comparison of Business Complaint Management Expectations

    Henneberg, S. C., Gruber, T., Reppel, A., Naudé, P., Ashnai, B., Huber, F. & Chowdhury, I. N., 9 Jun 2015, (E-pub ahead of print) In: Journal of Marketing Theory and Practice. 23, 3, p. 254-271 18 p.

    Research output: Contribution to journalArticlepeer-review

  15. 2013
  16. Published

    Does culture impact preferred employee attributes in complaint-handling encounters?

    Gruber, T., Abosag, I., Reppel, A., Szmigin, I. & Löfgren, M., 2013, In: Total Quality Management & Business Excellence journal. 24, 11-12, p. 1301-1315

    Research output: Contribution to journalArticlepeer-review

  17. 2012
  18. Published

    Reflections on sustainable enterprise: A macromarketing approach for macromarketing education

    Reppel, A., 9 Aug 2012, In: Journal of Macromarketing. 32, 4, p. 397–403

    Research output: Contribution to journalArticle

  19. Published

    Individual values and motivational complexities in ethical clothing consumption: A means-end approach

    Jägel, T., Keeling, K., Reppel, A. & Gruber, T., 2012, In: Journal of Marketing Management. 28, 3-4, p. 373-396

    Research output: Contribution to journalArticlepeer-review

  20. 2011
  21. Published

    Analysing the preferred characteristics of frontline employees dealing with customer complaints – a cross-national Kano study

    Gruber, T., Abosag, I., Reppel, A. & Szmigin, I., 2011, In: the TQM Journal. 23, 2, p. 128-144

    Research output: Contribution to journalArticlepeer-review

  22. Published

    Service recovery in higher education - does national culture play a role?

    Gruber, T., Chowdhury, I. N. & Reppel, A. E., 2011, In: Journal of Marketing Management. 27, 11-12, p. 1261-1293

    Research output: Contribution to journalArticlepeer-review

  23. 2010
  24. Published

    Complaint resolution management expectations in an asymmetric business-to-business context

    Gruber, T., Henneberg, S. C., Ashnai, B., Naudé, P. & Reppel, A. E., 2010, In: Journal of Business and Industrial Marketing. 25, 5, p. 360-371

    Research output: Contribution to journalArticlepeer-review

  25. Published

    Consumer-managed profiling: A contemporary interpretation of privacy in buyer-seller interactions

    Reppel, A. E. & Szmigin, I., 2010, In: Journal of Marketing Management. 26, 3-4, p. 321-342

    Research output: Contribution to journalArticlepeer-review

  26. 2008
  27. Published

    Designing and conducting online interviews to investigate interesting consumer phenomena

    Gruber, T., Szmigin, I., Reppel, A. E. & Voss, R., 2008, In: Qualitative Market Research: an international journal. 11, 3, p. 256-274

    Research output: Contribution to journalArticlepeer-review

  28. Published

    Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction

    Gruber, T., Reppel, A. E., Szmigin, I. & Voss, R., 2008, In: Qualitative Market Research: an international journal. 11, 4, p. 400-413

    Research output: Contribution to journalArticlepeer-review

  29. 2006
  30. Published

    The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research

    Reppel, A. E., Szmigin, I. & Gruber, T., 2006, In: Journal of Product and Brand Management. 15, 4, p. 239-249

    Research output: Contribution to journalArticlepeer-review

  31. 2005
  32. Published

    Online community: Enhancing the relationship marketing concept through customer bonding

    Szmigin, I., Canning, L. & Reppel, A. E., 2005, In: International Journal of Service Industry Management. 16, 5, p. 480-496

    Research output: Contribution to journalArticlepeer-review

  33. 2004
  34. Published

    Internet community bonding: The case of macnews.de

    Szmigin, I. & Reppel, A. E., 2004, In: European Journal of Marketing. 38, 5/6, p. 626-640

    Research output: Contribution to journalArticlepeer-review