Abstract

This chapter explores some of the implications of the digitization of everyday life. Combining Arthur’s theory of technology with Postman’s notion of a trade-off inherent in technological change, I discuss digital tools and techniques as components of a complex system where complexity is often veiled by short-term benefits, such as an increase in convenience. Consequently, vague yet potentially serious long-term consequences resulting from the digitization of everyday life become increasingly difficult to scrutinize.
Original languageEnglish
Title of host publicationThe Routledge Companion to Marketing and Society
EditorsKrzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
Place of PublicationLondon
PublisherRoutledge
Chapter3
Pages41-54
Number of pages14
Edition1
ISBN (Electronic)9781003028079
DOIs
Publication statusPublished - 2023

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