The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research

A. E. Reppel, I. Szmigin, T. Gruber

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	239-249
Journal	Journal of Product and Brand Management
Volume	15
Issue number	4
Publication status	Published - 2006

Cite this

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title = "The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research",

author = "Reppel, {A. E.} and I. Szmigin and T. Gruber",

note = "Emerald Literati Network Highly Commended Award",

year = "2006",

language = "English",

volume = "15",

pages = "239--249",

journal = "Journal of Product and Brand Management",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

TY - JOUR

T1 - The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research

AU - Reppel, A. E.

AU - Szmigin, I.

AU - Gruber, T.

N1 - Emerald Literati Network Highly Commended Award

PY - 2006

Y1 - 2006

M3 - Article

VL - 15

SP - 239

EP - 249

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 4

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