ChatGPT in the marketing classroom: Friend or foe?

Alex Reppel, Stefanie Beninger, Christine Domegan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 48th Annual Macromarketing Conference
Subtitle of host publicationWith a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues
Place of PublicationSeattle, WA
PublisherMacromarketing Society, Inc.
Number of pages8
Publication statusPublished - Jun 2023

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