| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 48th Annual Macromarketing Conference |
| Subtitle of host publication | With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues |
| Place of Publication | Seattle, WA |
| Publisher | Macromarketing Society, Inc. |
| Pages | 209-216 |
| Number of pages | 8 |
| Volume | 48 |
| Publication status | Published - Jun 2023 |
ChatGPT in the marketing classroom: Friend or foe?
Alex Reppel, Stefanie Beninger, Christine Domegan
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution