Organisation profile

Organisation profile

The Marketing teaching and research group at Royal Holloway consists of 20 full time academic staff teaching a wide range of specialist under-and postgraduate courses. We are consistently ranked in the UK's top ten university marketing departments. We publish our research in the world's leading academic journals and we engage with industry and public bodies on matters of strategy and policy. Colleagues in the group hold editorial positions with many major journals and academic publishers, and our researchers are actively involved with the School's major Research Centres. The topics we teach and research include the following:  

  • Arts marketing and the cultural industries
  • Advertising and marketing communications
  • Brands and branding
  • Consumer culture theory (CCT) and cultural branding
  • Critical marketing
  • Service and tourism marketing
  • Sociology of food consumption
  • Marketing strategy
  • Marketing ethics and consumer behaviour
  • Marketing and consumer research methods
  • Marketing and CSR

PhD supervision

Inquiries for PhD supervision are welcome. Candidates interested in submitting a research proposal for consideration are invited to review the research interests of marketing colleagues on the 'Reseaarchers' tab above.

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or