Macromarketing pedagogy: Empowering students to achieve a sustainable world

Stanley Shapiro, Stefanie Beninger, Christine Domegan, Alexander Reppel, Julie Stanton, Forrest Watson

Research output: Contribution to journalArticlepeer-review

107 Downloads (Pure)
Original languageEnglish
Pages (from-to)104-115
Number of pages12
JournalJournal of Macromarketing
Volume41
Issue number1
Early online date20 Aug 2020
DOIs
Publication statusPublished - 1 Mar 2021

Keywords

  • macromarketing pedagogy
  • marketing systems
  • pedagogy place
  • sustainability
  • sustainable development goals
  • technology

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