| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 41st Annual Macromarketing Conference |
| Place of Publication | Dublin, Ireland |
| Pages | 465-468 |
| Publication status | Published - 7 Jul 2016 |
Mining the recent history of macromarketing thought: A visualization of ideas
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution