Dr Alex Reppel
Dr Alex Reppel
Reader in Marketing
Phone: +44 1784 276117
Research interests
- Data visualisation
- Narrative methodologies
- Business history
Personal profile
My research interests lie at the intersection of data visualisation and history of technology and knowledge production. Using visualisation as a methodology, my current project explores the diffusion of ideas in the marketing field. Ongoing projects include the visualisation of biographical narratives of people and goods.
- E-pub ahead of print
Shouting on Social Media? A borderscapes perspective on a contentious hashtag
Research output: Contribution to journal › Article
- Published
Technology, globalization, and the future
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
- Published
Mining the recent history of Macromarketing thought: A visualization of ideas
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Association for Survey Computing (External organisation)
Activity: Membership › Membership in special-interest organisation
The Macromarketing Society (External organisation)
Activity: Membership › Membership of research network
External Examiner
Activity: Examination
ID: 13664