Dr Olga Kravets

  1. 2019
  2. Published

    Shouting on Social Media? A borderscapes perspective on a contentious hashtag

    Cappellini, B., Kravets, O. & Reppel, A., Aug 2019, In : Technological Forecasting and Social Change. 145, p. 428-437 10 p.

    Research output: Contribution to journalArticle

  3. Published

    CCT Perspectives on Macromarketing: Introduction to the Special Issue

    Sandikci, O. & Kravets, O., 1 Mar 2019, In : Journal of Macromarketing. 39, 1, p. 5-8 4 p.

    Research output: Contribution to journalEditorial

  4. Published

    The rise of consumer capitalism in America, 1880-1930 (C. Silla, 2018)

    Kravets, O., 2019, In : Rassegna Italiana di Sociologia. LX, 2, p. 421-423 3 p.

    Research output: Contribution to journalBook/Film/Article review

  5. 2018
  6. Published

    The SAGE Handbook of Consumer Culture

    Kravets, O., Maclaran, E., Miles, S. & Venkatesh, A., 1 Jan 2018, London: SAGE. 569 p.

    Research output: Book/ReportBook

  7. Published

    Feminist Perspectives in Marketing: Past, Present and Future

    Maclaran, P. & Kravets, O., 2018, The Routledge Companion to Critical Marketing. Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R. (eds.). 1st ed. Routledge, p. 64-82 19 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  8. Published

    Introduction (Chapter 1) for The SAGE Handbook of Consumer Culture

    Kravets, O., Maclaran, P., Miles, S. & Venkatesh, A., 2018, The SAGE Handbook of Consumer Culture. Sage publications, p. 1-10

    Research output: Chapter in Book/Report/Conference proceedingChapter

  9. 2017
  10. Published

    On Technology, Magic and Changing the World

    Kravets, O., 1 Sep 2017, In : Journal of Macromarketing. 37, 3, p. 331-333 3 p.

    Research output: Contribution to journalArticle

  11. 2016
  12. Published

    Mining the recent history of Macromarketing thought: A visualization of ideas

    Reppel, A. & Kravets, O., 7 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. Dublin, Ireland, p. 465-468

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  13. Published

    Visualizing narratives: The case of the celebrity CEO (Panel discussion)

    Reppel, A. & Kravets, O., 7 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. p. 107-108

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  14. 2015
  15. Published

    The glamorization of information technology

    Reppel, A. & Kravets, O., 25 Jun 2015, Proceedings of the 40th Annual Macromarketing Conference. Chicago, IL, p. 475-476

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  16. Published

    Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

    Figueiredo, B., Chelekis, J., DeBerry-Spence, B., Fırat, A. F., Ger, G., Godefroit-Winkel, D., Kravets, O., Moisander, J., Nuttavuthisit, K., Peñaloza, L. & Tadajewski, M., 1 Jun 2015, In : Journal of Macromarketing. 35, 2, p. 257-271 15 p.

    Research output: Contribution to journalArticle

  17. 2014
  18. Published

    The discourses of marketing and development: towards ‘critical transformative marketing research’

    Tadajewski, M., Chelekis, J., DeBerry-Spence, B., Figueiredo, B., Kravets, O., Nuttavuthisit, K., Peñaloza, L. & Moisander, J., 1 Dec 2014, In : Journal of Marketing Management. 30, 17-18, p. 1728-1771 44 p.

    Research output: Contribution to journalArticle

  19. Published

    Competently ordinary: New middle class consumers in the emerging markets

    Kravets, O. & Sandikci, O., 1 Jul 2014, In : Journal of Marketing. 78, 4, p. 125-140 16 p., (FT40 Journal).

    Research output: Contribution to journalArticle

  20. 2013
  21. E-pub ahead of print

    Marketing for Socialism: Soviet Cosmetics in the 1930s

    Kravets, O. & Sandikçi, Ö., 28 Oct 2013, In : Business History Review. 87, 3, p. 461-487 27 p.

    Research output: Contribution to journalArticle

  22. Published

    International marketing at the interface of the alluring global and the comforting local

    Ger, G., Kravets, O. & Sandikci, Ö., 1 Mar 2013, Marketing Management: A Cultural Perspective. Taylor and Francis, p. 30-42 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  23. Published

    On Things And Comrades

    Kravets, O., 2013, In : Ephemera. 13, 2, p. 421-436

    Research output: Contribution to journalArticle

  24. 2012
  25. Published

    Russia's "Pure Spirit": Vodka Branding and Its Politics

    Kravets, O., Dec 2012, In : Journal of Macromarketing. 32, 4, p. 361-376 16 p.

    Research output: Contribution to journalArticle

  26. 2010
  27. Published

    Iconic brands: A socio-material story

    Kravets, O. & Örge, Ö., 2010, In : Journal of Material Culture. 15, 2, p. 205-232 28 p.

    Research output: Contribution to journalArticle