Original language | English |
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Title of host publication | Advances in Consumer Research |
Place of Publication | Duluth, MN: Association for Consumer Research |
Volume | 38 |
Publication status | Published - 2011 |
Consumer Acculturation and Competing, Countervailing Taste Structures
Olga Kravets, Özlem Sandikçi, Berna Tari, Sahver Omeraki
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review