Introduction (Chapter 1) for The SAGE Handbook of Consumer Culture

Olga Kravets, Pauline Maclaran, Steven Miles, Alladi Venkatesh

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The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections:

Part 1: Sociology of Consumption
Part 2: Geographies of Consumer Culture
Part 3: Consumer Culture Studies in Marketing
Part 4: Consumer Culture in Media and Cultural Studies
Part 5: Material Cultures of Consumption
Part 6: The Politics of Consumer Culture
Original languageEnglish
Title of host publicationThe SAGE Handbook of Consumer Culture
PublisherSage publications
ISBN (Print)1473929512
Publication statusPublished - 2018


  • consumer culture
  • consumption
  • consumer culture theory
  • sociology of consumption
  • history of consumption
  • marketing and society

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