Ripping through a storified place: an exercise in critical breaking

Olga Kravets, Eminegül Karababa

Research output: Contribution to journalArticlepeer-review


This paper is an exercise in critical breaking. We take the promotional material for a newly “rejuvenated” area in Ankara, Turkey, and tear out images and text. This is not to re-assemble a critical story of the urban development project; instead, we seek to mirror the process of its marketing. We explore the dynamic shifting and splintered nationhood constructed and marketed in this tourist site. This project is distinct in embracing its fragmented-ness into what/if space, embodying divergent historical trajectories. It implicates a speculative aspect, which is consequential for the political imagination reflected within the site. We use zine, as a mode of presentation, which with its DIY ethos mounts a polyvocal critique of stagecraft and a feminist-inspired challenge to heritage storytelling.
Original languageEnglish
Pages (from-to)1672-1690
Number of pages19
JournalJournal of Marketing Management
Issue number15-16
Early online date23 Jan 2023
Publication statusE-pub ahead of print - 23 Jan 2023


  • collage technique
  • heritage marketing
  • non-representational methods
  • zine
  • feminist methodologies

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