@article{e7e00f11b9d343f6b969bbb9e00fadde,
title = "Competently ordinary: New middle class consumers in the emerging markets",
keywords = "Emerging markets, Fashion, Formulaic creativity, New middle classes, Ordinary, social class, consumer culture, Critical Marketing, Turkey",
author = "Olga Kravets and Ozlem Sandikci",
year = "2014",
month = jul,
day = "1",
doi = "10.1509/jm.12.0190",
language = "English",
volume = "78",
pages = "125--140",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "American Marketing Association",
number = "4",
}