Feminist Perspectives in Marketing: Past, Present and Future

Pauline Maclaran; Olga Kravets

Feminist Perspectives in Marketing: Past, Present and Future

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

201 Downloads (Pure)

Original language	English
Title of host publication	The Routledge Companion to Critical Marketing
Editors	Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
Publisher	Routledge
Chapter	4
Pages	64-82
Number of pages	19
Edition	1st
ISBN (Electronic)	9781315630526
ISBN (Print)	9781138641402
Publication status	Published - 2018

Keywords

FEMINISM
TECHNOLOGY
selfie
Internet of Things
quantified life
consumer culture
enterprising self
Critical Marketing
marketing and society

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Submitted ManuscriptSubmitted manuscript, 318 KB

Cite this

@inbook{f06805d990484d7a91d400704c3c8dd1,

title = "Feminist Perspectives in Marketing: Past, Present and Future",

keywords = "FEMINISM, TECHNOLOGY, selfie, Internet of Things, quantified life, consumer culture , enterprising self, Critical Marketing, marketing and society",

author = "Pauline Maclaran and Olga Kravets",

year = "2018",

language = "English",

isbn = "9781138641402",

pages = "64--82",

editor = "Tadajewski, {Mark } and Higgins, {Matthew } and Denegri-Knott, {Janice } and Varman, {Rohit }",

booktitle = "The Routledge Companion to Critical Marketing",

publisher = "Routledge",

edition = "1st",

}

TY - CHAP

T1 - Feminist Perspectives in Marketing

T2 - Past, Present and Future

AU - Maclaran, Pauline

AU - Kravets, Olga

PY - 2018

Y1 - 2018

KW - FEMINISM

KW - TECHNOLOGY

KW - selfie

KW - Internet of Things

KW - quantified life

KW - consumer culture

KW - enterprising self

KW - Critical Marketing

KW - marketing and society

M3 - Chapter (peer-reviewed)

SN - 9781138641402

SP - 64

EP - 82

BT - The Routledge Companion to Critical Marketing

A2 - Tadajewski, Mark

A2 - Higgins, Matthew

A2 - Denegri-Knott, Janice

A2 - Varman, Rohit

PB - Routledge

ER -