Feminist Perspectives in Marketing: Past, Present and Future

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Original languageEnglish
Title of host publicationThe Routledge Companion to Critical Marketing
EditorsMark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
PublisherRoutledge
Chapter4
Pages64-82
Number of pages19
Edition1st
ISBN (Electronic)9781315630526
ISBN (Print)9781138641402
Publication statusPublished - 2018

Keywords

  • FEMINISM
  • TECHNOLOGY
  • selfie
  • Internet of Things
  • quantified life
  • consumer culture
  • enterprising self
  • Critical Marketing
  • marketing and society

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