Feminist Perspectives in Marketing: Past, Present and Future

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

1449 Downloads (Pure)
Original languageEnglish
Title of host publicationThe Routledge Companion to Critical Marketing
EditorsMark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
PublisherRoutledge
Chapter4
Pages64-82
Number of pages19
Edition1st
ISBN (Electronic)9781315630526
ISBN (Print)9781138641402
Publication statusPublished - 2018

Keywords

  • FEMINISM
  • TECHNOLOGY
  • selfie
  • Internet of Things
  • quantified life
  • consumer culture
  • enterprising self
  • Critical Marketing
  • marketing and society

Cite this