Russia's "Pure Spirit": Vodka Branding and Its Politics

Olga Kravets

doi:10.1177/0276146712449627

Russia's "Pure Spirit": Vodka Branding and Its Politics

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	361-376
Number of pages	16
Journal	Journal of Macromarketing
Volume	32
Issue number	4
DOIs	https://doi.org/10.1177/0276146712449627
Publication status	Published - Dec 2012

Keywords

brand materiality
brand meaning
branding
ideology
Russia
vodka

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Russia's "Pure Spirit": Vodka Branding and Its Politics

Keywords

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