Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo; Jessica Chelekis; Benet DeBerry-Spence; A. Fuat Fırat; Güliz Ger; Delphine Godefroit-Winkel; Olga Kravets; Johanna Moisander; Krittinee Nuttavuthisit; Lisa Peñaloza; Mark Tadajewski

doi:10.1177/0276146714543524

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence, A. Fuat Fırat, Güliz Ger, Delphine Godefroit-Winkel, Olga Kravets, Johanna Moisander, Krittinee Nuttavuthisit, Lisa Peñaloza, Mark Tadajewski

School of Business and Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	257-271
Number of pages	15
Journal	Journal of Macromarketing
Volume	35
Issue number	2
Early online date	23 Jul 2014
DOIs	https://doi.org/10.1177/0276146714543524
Publication status	Published - 1 Jun 2015

Keywords

developing markets
development
macromarketing
markets
transformative consumer research

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10.1177/0276146714543524

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Figueiredo, B., Chelekis, J., DeBerry-Spence, B., Fırat, A. F., Ger, G., Godefroit-Winkel, D., Kravets, O., Moisander, J., Nuttavuthisit, K., Peñaloza, L., & Tadajewski, M. (2015). Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR). Journal of Macromarketing, 35(2), 257-271. https://doi.org/10.1177/0276146714543524

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keywords = "developing markets, development, macromarketing, markets, transformative consumer research",

author = "Bernardo Figueiredo and Jessica Chelekis and Benet DeBerry-Spence and Fırat, {A. Fuat} and G{\"u}liz Ger and Delphine Godefroit-Winkel and Olga Kravets and Johanna Moisander and Krittinee Nuttavuthisit and Lisa Pe{\~n}aloza and Mark Tadajewski",

year = "2015",

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doi = "10.1177/0276146714543524",

language = "English",

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Figueiredo, B, Chelekis, J, DeBerry-Spence, B, Fırat, AF, Ger, G, Godefroit-Winkel, D, Kravets, O, Moisander, J, Nuttavuthisit, K, Peñaloza, L & Tadajewski, M 2015, 'Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)', Journal of Macromarketing, vol. 35, no. 2, pp. 257-271. https://doi.org/10.1177/0276146714543524

TY - JOUR

T1 - Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

AU - Figueiredo, Bernardo

AU - Chelekis, Jessica

AU - DeBerry-Spence, Benet

AU - Fırat, A. Fuat

AU - Ger, Güliz

AU - Godefroit-Winkel, Delphine

AU - Kravets, Olga

AU - Moisander, Johanna

AU - Nuttavuthisit, Krittinee

AU - Peñaloza, Lisa

AU - Tadajewski, Mark

PY - 2015/6/1

Y1 - 2015/6/1

KW - developing markets

KW - development

KW - macromarketing

KW - markets

KW - transformative consumer research

UR - http://www.scopus.com/inward/record.url?scp=84929168703&partnerID=8YFLogxK

U2 - 10.1177/0276146714543524

DO - 10.1177/0276146714543524

M3 - Article

AN - SCOPUS:84929168703

SN - 0276-1467

VL - 35

SP - 257

EP - 271

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

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