UK TV Product Placement

Research output

Research output per year 2005 2006 2008 2013 2013

• 5 Chapter
• 5 Article

Research output per year

Research output per year

Search results

• 2013

  From integration to convergence- the management of marketing communications

  Hackley, C. & Hackley nee Tiwsakul, A. R., 2013, Promotional Culture and Convergence . Powell, H. (ed.). Abingdon : Taylor and Francis, p. 70-87 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Television Product Placement Strategy in Thailand and the UK

  Hackley, R. A. & Hackley, C., 2013, In: Asian Journal of Business Research . 3, 1, p. 97-110 13 p.

  Research output: Contribution to journal › Article › peer-review
• 2012

  Unpaid product Placement: The Elephant in the Room in the UK’s New Paid-For Product Placement Market

  Hackley, C. & Hackley nee Tiwsakul, R. A., Nov 2012, In: International Journal of Advertising. 31, 4, p. 703-718 15 p.

  Research output: Contribution to journal › Article › peer-review

  File
  975 Downloads (Pure)
• 2009

  The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand

  Tiwsakul, R. & Hackley, C., 2009, Advances in Consumer Research, Vol. 36. McGill, A. L. & Shavitt, S. (eds.). Duluth, MN: Association for Consumer Research, p. 584-586

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2008

  An ethical evaluation of product placement: A deceptive practice?

  Hackley, C., Tiwsakul, R. A. & Preuss, L., 2008, In: Business Ethics: a European Review. 17, 2, p. 109-120

  Research output: Contribution to journal › Article › peer-review

  File
  2640 Downloads (Pure)

• Comparative management practices in international advertising agencies in the UK, Thailand and the USA

  Hackley, C. & Tiwsakul, R., 2008, Remaking Management: Between Global and Local. Smith, C., McSweeney, B. & Fitzgerland, R. (eds.). Cambridge: Cambridge University Press, p. 380-403

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2006

  Entertainment Marketing and Experiential Consumption

  Hackley, C. & Tiwsakul, R., 2006, In: Journal of Marketing Communications. 12, 1, p. 63-75

  Research output: Contribution to journal › Article › peer-review

  File
  1275 Downloads (Pure)

• Public Policy and Television Product Placement: Ethical and regulatory Issues

  Hackley, C. & Tiwsakul, R., 2006, Portal to the Pacific: Public Policy in the International Arena’, Marketing and Public Policy Conference Proceedings Volume 16. Martin, I., Stewart, D. & Kamins, M. (eds.). American Marketing Association, p. 214-215

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Young Thai and UK Consumers' Experiences of Television Product Placement- Engagement, Resistance and Objectification

  Tiwsakul, R. & Hackley, C., 2006, Borderless Consumption: Asia Pacific Advances in Consumer Research Volume 7. Craig-Lees, M., Gregory, G. & Davis, T. (eds.). Vol. 7. p. 371-376 7 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  File
  86 Downloads (Pure)
• 2005

  Explicit, non-integrated product placement in British television programmes

  Tiwsakul, R., Hackley, C. & Szmigin, I., 2005, In: International Journal of Advertising. 24, 1, p. 95-111

  Research output: Contribution to journal › Article › peer-review

  File
  7286 Downloads (Pure)