Public Policy and Television Product Placement: Ethical and regulatory Issues

C. Hackley, R. Tiwsakul

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPortal to the Pacific: Public Policy in the International Arena’, Marketing and Public Policy Conference Proceedings Volume 16
EditorsI. Martin, D. Stewart, M. Kamins
PublisherAmerican Marketing Association
Publication statusPublished - 2006

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