Young Thai and UK Consumers' Experiences of Television Product Placement- Engagement, Resistance and Objectification

R. Tiwsakul, C. Hackley

Research output: Chapter in Book/Report/Conference proceedingChapter

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Original languageEnglish
Title of host publicationBorderless Consumption: Asia Pacific Advances in Consumer Research Volume 7
EditorsM. Craig-Lees, G. Gregory, T. Davis
Number of pages7
Publication statusPublished - 2006

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