An ethical evaluation of product placement: A deceptive practice?

C. Hackley, R. A. Tiwsakul, L. Preuss

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	109-120
Journal	Business Ethics: a European Review
Volume	17
Issue number	2
Publication status	Published - 2008

Access to Document

UK TV Product Placement
Hackley, C. (CoI) & Tiwsakul, A. R. (CoI)
9/06/04 → …
Project: Research

@article{e8ffc5e871654992a48d1e11b8372599,

title = "An ethical evaluation of product placement: A deceptive practice?",

author = "C. Hackley and Tiwsakul, {R. A.} and L. Preuss",

year = "2008",

language = "English",

volume = "17",

pages = "109--120",

journal = "Business Ethics: a European Review",

issn = "1467-8608",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "2",

}