Research output per year
Research output per year
Project Details
Description
An investigation of UK TV product placement, begun in 2005, continuing to cover developments in UK media regulation and the new paid-for UK commercial TV product placement market
| Status | Active |
|---|---|
| Effective start/end date | 9/06/04 → … |
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From integration to convergence- the management of marketing communications
Hackley, C. & Hackley nee Tiwsakul, A. R., 2013, Promotional Culture and Convergence . Powell, H. (ed.). Abingdon : Taylor and Francis, p. 70-87 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Television Product Placement Strategy in Thailand and the UK
Hackley, R. A. & Hackley, C., 2013, In: Asian Journal of Business Research . 3, 1, p. 97-110 13 p.Research output: Contribution to journal › Article › peer-review
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Unpaid product Placement: The Elephant in the Room in the UK’s New Paid-For Product Placement Market
Hackley, C. & Hackley nee Tiwsakul, R. A., Nov 2012, In: International Journal of Advertising. 31, 4, p. 703-718 15 p.Research output: Contribution to journal › Article › peer-review
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Activities
- 4 Public engagement, outreach and knowledge exchange - Newspaper/magazine
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Coronation Street is Getting a Sainsburys-why product placement could trump traditional TV ads
Hackley, C. (Contributor) & Hackley, R. (Contributor)
29 May 2024Activity: Other › Public engagement, outreach and knowledge exchange - Newspaper/magazine
File -
‘Why product placement on YouTube can’t be regulated like television’, authored feature in The Conversation November 27th 2014 http://theconversation.com/why-product-placement-on-youtube-cant-be-regulated-like-television-34732
Hackley, C. (Contributor)
27 Nov 2014Activity: Other › Public engagement, outreach and knowledge exchange - Newspaper/magazine
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Literature’s Long Love Affair with Product Placement’, authored feature in The Conversation November 19th 2014 http://theconversation.com/literatures-long-love-affair-with-product-placement-34384
Hackley, C. (Contributor)
19 Nov 2014Activity: Other › Public engagement, outreach and knowledge exchange - Newspaper/magazine