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Personal profile

Personal profile

Chris Hackley PhD MSc BA BSc PGDip PGCE

I established the Marketing Teaching and Research Group as founding Chair in Marketing at Royal Holloway, in 2004. The group has since grown from three to some twenty full time, permanent faculty, including five Professors. I served as Chair 2004-2010 and again 2018-19 during the SBM reorganisation when the group was re-designated as a Department. We have developed a thriving and highly successful suite of under- and postgraduate marketing courses. 

Prior to my appointment at Royal Holloway, I was Senior Lecturer, Head of the Marketing Group and Director of the MSc Marketing at Birmingham Business School, The University of Birmingham. Before then, I held full time academic posts teaching marketing and management subjects at Aston Business School, Oxford Brookes University, and Derby University. I also taught Psychology as an Associate Lecturer for the Open University for a few years.  

My research, teaching and supervisory interests include advertising and promotion, marketing, and qualitative research methods. My recent books include Rethinking Advertising as Paratextual Communication, published by Edward Elgar in April 2022: Advertising and Promotion (5th Edition) published by Sage in 2021 (both with Rungpaka Amy Hackley) and Qualitative Research in Marketing and Management (2nd Edition), published by Routledge in 2020.

My PhD from Strathclyde University (AACSB) drew on a discourse analytic method from qualitative psycholgy to explore the management of the creative development process in top advertising agencies. My other qualifications include Marketing (MSc) Business Studies (BA) Social Science (BSc) Psychology (PGDip) and PGCE.    

I wrote up two case studies for REF 2014 on the impact research with which I had been involved, one based on the young people and alcohol project  https://impact.ref.ac.uk/casestudies/CaseStudy.aspx?Id=30219 and one based on the UK TV product placement project  https://impact.ref.ac.uk/casestudies/CaseStudy.aspx?Id=30223 

My research publication profile can be found in these pages and on Google Scholar http://scholar.google.co.uk/citations?user=L2lZ10AAAAAJ&hl=en&oi=ao Academia.edu http://royalholloway.academia.edu/ChrisHackley Researchgate http://www.researchgate.net/profile/Chris_Hackley and Orcid https://orcid.org/0000-0002-8354-8834 

External and visiting appointments include Advisory Board Member the Branded Content Governance Project 2022 https://www.arts.ac.uk/colleges/london-college-of-communication/research-at-lcc/branded-content-research-hub/branded-content-governance-project Visiting Professor in Marketing at Greenwich University (2016-2019), Visiting Research Scholar at the Paul Merage School of Business, University of California, Irvine (2014), External Examiner for King's College London (2018-2022), Warwick University and Birmingham University, and I am a member of various external boards and grant review bodies including the ESRC.

My international experience includes giving invited keynote talks, teaching, examining PhDs, undertaking visiting appointments and sitting on review and appointment panels in the USA, Spain, Sweden, Ireland, Hong Kong, Singapore, Australia, France, Malta, the Netherlands.   

My Journal Editorial board memberships include: Marketing Theory: Journal of Marketing Management: European Journal of Marketing: International Journal of Advertising: International Journal of Market Research.  

My research and policy comment have been covered in broadcast and print media outlets including BBC TV, Channel 4 News, BBC Radio 4, the Melbourne Age, Harvard Business Review, Times of India and most of the UK national newspapers. I have written occasional opinion pieces and features for publications such as Times Higher Education, The Independent, Admap, The Conversation and The Psychologist.  

My completed PhD supervisions have conducted qualitative investigations of such topics as TV product placement strategy and regulation, political marketing communication, children's consumption of computer games, and high fashion internationalisation strategy of Asian brands.

Selected links: 

December 2022 Interviewed on critical marketing and ideology and published in a Turkish acaemic journal https://dergipark.org.tr/en/pub/dusuncevetoplum/issue/74410/1212829

December 2022 Interviewed by a Seattle Psychology practice on advertising and psychology https://seattleanxiety.com/psychology-psychiatry-interview-series/2022/12/1/professor-chris-hackley-on-the-psychology-of-advertising 

A June 2019 TV interview on digital marketing for France 24 'People and Profit' https://www.youtube.com/watch?v=BzQUhSORN9U

An April 2019 talk on advertising and brand paratexts given at Singidunum University, FMK, Belgrade https://www.youtube.com/watch?v=wNNs90y_B38

Also https://www.youtube.com/watch?v=hS9b2ogXZHQ 

I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012 https://www.bbc.co.uk/programmes/b01pg54j 

My CCT Blues song https://www.youtube.com/watch?v=n1pgyaiw610 which has become the subject of a published research paper https://www.tandfonline.com/doi/abs/10.1080/10253866.2018.1447464?journalCode=gcmc20 

Features written for The Conversation https://theconversation.com/profiles/chris-hackley-140118/articles

List of features writtten for THES  http://www.timeshighereducation.co.uk/searchresults?qsearch=1&qkeyword=chris+hackley













Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, The Creative Advertising Development Process in Uk Advertising Agencies , Strathclyde University


Award Date: 16 Jul 1999

Collaborations and top research areas from the last five years

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