Personal profile

Personal profile

Chris Hackley

I was appointed founding Chair in Marketing at Royal Holloway, in 2004. My teaching focuses on advertising and brand communications.

My recent research and writing include a short monograph called Rethinking Advertising as Paratextual Communication, co-authored with Dr Rungpaka Amy Hackley and published by Edward Elgar in April 2022, which challenges the usual paradigms of advertising and brand management. Our textbook Advertising and Promotion is now in its 5th Edition, published by Sage in 2021. 

My methods book, Qualitative Research in Marketing and Management (2nd Edition) was published by Routledge in 2020, and a 3rd Edition is currently in preparation for 2025 publication.

My new book, called, But...How Do You Teach, Business? will be available from Edwward Elgar in August 2024.  

My PhD was from Strathclyde University (AACSB) (available here and drew on a discourse analytic method from qualitative psycholgy to explore the management of the creative development process in top advertising agencies.

I wrote up two case studies for REF 2014 on the impact research with which I had been involved, one based on the young people and alcohol project and one based on the UK TV product placement project 

My research publication profile can be found in these pages and on Google Scholar Researchgate and Orcid 

External and visiting appointments include Visiting Professor in Marketing at Greenwich University (2016-2019), Visiting Research Scholar at the Paul Merage School of Business, University of California, Irvine (2014), External Examiner for King's College London (2018-2022), Warwick University and Birmingham University, and I am a member of various external boards and grant review bodies including the ESRC.

My international experience includes giving invited keynote talks, teaching, examining PhDs, undertaking visiting appointments and sitting on review and appointment panels in the USA, Spain, Sweden, Ireland, Hong Kong, Singapore, Australia, France, Malta, the Netherlands.   

My Journal Editorial board memberships include: Marketing Theory: Journal of Marketing Management: European Journal of Marketing: International Journal of Advertising: International Journal of Market Research.  

My research and policy comment have been covered in broadcast and print media outlets including BBC TV, Channel 4 News, BBC Radio 4, the Melbourne Age, Harvard Business Review, Times of India and most of the UK national newspapers. I have written occasional opinion pieces and features for publications such as Times Higher Education, The Independent, Admap, The Conversation and The Psychologist.  

My completed PhD supervisions have conducted qualitative investigations of such topics as TV product placement strategy and regulation, political marketing communication, children's consumption of computer games, and high fashion internationalisation strategy of Asian brands.

Selected links: 

December 2022 Interviewed on critical marketing and ideology and published in a Turkish academic journal

December 2022 Interviewed by a Seattle Psychology practice on advertising and psychology 

A June 2019 TV interview on digital marketing for France 24 'People and Profit'

An April 2019 talk on advertising and brand paratexts given at Singidunum University, FMK, Belgrade


I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012 

My CCT Blues song which has become the subject of a published research paper 

Features written for The Conversation

List of features writtten for THES













Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, The Creative Advertising Development Process in Uk Advertising Agencies , Strathclyde University


Award Date: 16 Jul 1999

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or