Chris Hackley

I established the marketing teaching and research department as founding Chair in Marketing at Royal Holloway, in 2004. Before that I taught at Birmingham University, Aston Business School and others.

My teaching and research focus mainly on managerial, cultural and policy issues around marketing and advertising communication. 

My new book, called, But...How Do You Teach, Business? is published by Edward Elgar in August 2024. It looks at the role of business education and business schools in higher education since the 1980s.  

A revised third edition of my methods textbook, Qualitative Research in Marketing and Management: Doing Interpretive Research Projects is in press for late 2024 publication.

Here are some recent short articles I've published in Medium https://medium.com/@chris.hackley_42872/what-is-the-point-of-business-schools-43d3faee357f and The Conversation https://theconversation.com/coronation-street-is-getting-a-sainsburys-why-product-placement-could-trump-traditional-tv-ads-228746

Other fairly recent writing includes a short monograph called Rethinking Advertising as Paratextual Communication, co-authored with Dr Rungpaka Amy Hackley and published by Edward Elgar in April 2022, which challenges the usual paradigms of advertising and brand management. The Fifth Edition of our jointly authored text Advertising and Promotion was published by Sage in 2021. 

My PhD was from Strathclyde University (AACSB) (available here https://stax.strath.ac.uk/concern/theses/4b29b6007) and drew on a discourse analytic method from qualitative psycholgy to explore the management of the creative development process in top advertising agencies.

My research publication profile can be found in these pages and on Google Scholar http://scholar.google.co.uk/citations?user=L2lZ10AAAAAJ&hl=en&oi=ao Academia.edu http://royalholloway.academia.edu/ChrisHackley Researchgate http://www.researchgate.net/profile/Chris_Hackley and Orcid https://orcid.org/0000-0002-8354-8834 

My external and visiting appointments include Visiting Professor in Marketing at Greenwich University (2016-2019), Visiting Research Scholar at the Paul Merage School of Business, University of California, Irvine (2014), External Examiner for King's College London (2018-2022), Warwick University and Birmingham University, and I am a member of various external boards and grant review bodies including the ESRC.

My international experience includes giving invited keynote talks, teaching, examining PhDs, undertaking visiting appointments and sitting on review and appointment panels for universities in the USA, Spain, Sweden, Ireland, Hong Kong, Singapore, Australia, France, Malta, the Netherlands.   

My Journal Editorial board memberships include: Marketing Theory: Journal of Marketing Management: European Journal of Marketing: International Journal of Advertising: International Journal of Market Research.  

My research and policy comment includes appearances on BBC TV Breakfast, ITV1, Channel 4 News, BBC Radio 4 (You and Your's, Thinking Allowed and Radio 5 Live), and coverage of my research has appeared in Melbourne Age, USA Today, Harvard Business Review, Times of India and most of the UK nationals. I have written occasional opinion pieces and features for publications such as Times Higher Education, The Independent, Admap, The Conversation and The Psychologist.  

My completed PhD supervisions have conducted qualitative investigations of such topics as TV product placement strategy and regulation, political marketing communication, children's consumption of computer games, and high fashion internationalisation strategy of Asian brands.

Selected links: 

A published Interview on critical marketing and ideology in a Turkish academic journal https://dergipark.org.tr/en/pub/dusuncevetoplum/issue/74410/1212829

A videoed Interview by a Seattle Psychology practice on advertising and psychology https://seattleanxiety.com/psychology-psychiatry-interview-series/2022/12/1/professor-chris-hackley-on-the-psychology-of-advertising 

A TV interview on digital marketing for France 24 'People and Profit' https://www.youtube.com/watch?v=BzQUhSORN9U

A talk on advertising and brand paratexts given at Singidunum University, FMK, Belgrade https://www.youtube.com/watch?v=wNNs90y_B38

Also https://www.youtube.com/watch?v=hS9b2ogXZHQ 

I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012 https://www.bbc.co.uk/programmes/b01pg54j 

A blues song that I wrote and performed https://www.youtube.com/watch?v=n1pgyaiw610 became the subject of a published research paper https://www.tandfonline.com/doi/abs/10.1080/10253866.2018.1447464?journalCode=gcmc20 

Features written for The Conversation https://theconversation.com/profiles/chris-hackley-140118/articles

List of features writtten for THES  http://www.timeshighereducation.co.uk/searchresults?qsearch=1&qkeyword=chris+hackley