Research output per year
Research output per year
Search results
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2013
From integration to convergence- the management of marketing communications
Hackley, C. & Hackley nee Tiwsakul, A. R., 2013, Promotional Culture and Convergence . Powell, H. (ed.). Abingdon : Taylor and Francis, p. 70-87 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2009
The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand
Tiwsakul, R. & Hackley, C., 2009, Advances in Consumer Research, Vol. 36. McGill, A. L. & Shavitt, S. (eds.). Duluth, MN: Association for Consumer Research, p. 584-586Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2008
Comparative management practices in international advertising agencies in the UK, Thailand and the USA
Hackley, C. & Tiwsakul, R., 2008, Remaking Management: Between Global and Local. Smith, C., McSweeney, B. & Fitzgerland, R. (eds.). Cambridge: Cambridge University Press, p. 380-403Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2006
Public Policy and Television Product Placement: Ethical and regulatory Issues
Hackley, C. & Tiwsakul, R., 2006, Portal to the Pacific: Public Policy in the International Arena’, Marketing and Public Policy Conference Proceedings Volume 16. Martin, I., Stewart, D. & Kamins, M. (eds.). American Marketing Association, p. 214-215Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Young Thai and UK Consumers' Experiences of Television Product Placement- Engagement, Resistance and Objectification
Tiwsakul, R. & Hackley, C., 2006, Borderless Consumption: Asia Pacific Advances in Consumer Research Volume 7. Craig-Lees, M., Gregory, G. & Davis, T. (eds.). Vol. 7. p. 371-376 7 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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