Explicit, non-integrated product placement in British television programmes

R. Tiwsakul, C. Hackley, I. Szmigin

Research output: Contribution to journalArticlepeer-review

7300 Downloads (Pure)
Original languageEnglish
Pages (from-to)95-111
JournalInternational Journal of Advertising
Volume24
Issue number1
Publication statusPublished - 2005

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