Explicit, non-integrated product placement in British television programmes

R. Tiwsakul, C. Hackley, I. Szmigin

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	95-111
Journal	International Journal of Advertising
Volume	24
Issue number	1
Publication status	Published - 2005

Access to Document

UK TV Product Placement
Hackley, C. (CoI) & Tiwsakul, A. R. (CoI)
9/06/04 → …
Project: Research

@article{a5af64a467484dffac24234d42449534,

title = "Explicit, non-integrated product placement in British television programmes",

author = "R. Tiwsakul and C. Hackley and I. Szmigin",

year = "2005",

language = "English",

volume = "24",

pages = "95--111",

journal = "International Journal of Advertising",

publisher = "NTC Publications Ltd.",

number = "1",

}