The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand

R. Tiwsakul, C. Hackley

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in Consumer Research, Vol. 36
EditorsAnn L. McGill, Sharon Shavitt
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Publication statusPublished - 2009

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