Personal profile

Personal profile

Sameer U. Hosany is Head of Department and Professor of Marketing in the School of Business and Management, Royal Holloway University of London. His research interests lie at the intersection of psychology, marketing and tourism, focussing on consumer (tourist) behaviour and emotional experiences. Sameer has published influential and highly cited publications in leading international journals in his field. His works have won multiple awards, and he is ranked among the world’s top 2% most influential scientists according to Stanford University list. Professor Hoany was previously an Associate Editor for the Journal of Business Research. 

Research interests

The overarching focus of my research lies at the intersection of psychology, marketing and tourism. Broadly, I am interested in consumer (tourist) behaviour and emotional experiences. Recently, I have expanded my interest to include challenge-led research in the areas of children sustainable behaviour, women entrepreneurship and human interaction with smart technologies.

I have a strong interest in quantitative research methodologies and have extensively used multivariate analysis techniques in my projects. Expertise include: scale development and scale validation, structural equation modelling (SEM), path analysis using partial least squares (PLS), experimental design, multiple regression, multivariate analysis of variance (MANOVA), canonical correlation, cluster and discriminant analysis, testing for mediation and moderation.

My research has been published in a range of leading international peer reviewed journals in my field, including: Tourism Management (TM); Annals of Tourism Research; Journal of Business Research (JBR); Psycholgy & Marketing; Journal of Marketing Management (JMM); Journal of Travel Research (JTR). Google Scholar Citations: more than 11, 660 with h index of 27; Scopus Citations: 5,286 with a index of 24

I am an Editorial Board Member for Journal of Travel Research and was previosuly an Associate Editor for Journal of Business Research (a leading international journal in the field of business and marketing).


Sameer's research has won multiple awards, including the prestigious Charles R. Goeldner Article of Excellence Award (Journal of Travel Research, 2006),  2 Highly Commended Awards (3rd World Research Summit for Tourism and Hospitality), Best Paper Awards (Travel and Tourism Research Association, Canada Chapter; and the Academy of Marketing Conference), and Highly Cited Research Award (Journal of Destination Marketing & Management). 

2 of my papers [ and have been selected as part of a special collection of just 22 most celebrated papers on destination marketing and management to have appeared in Journal of Travel Research (ABS 4; a premier research journal focusing on travel and tourism behavior, management and development) over the past 50 years. The list was compiled to celebrate the 50th anniversary of the Travel and Tourism Research Association (TTRA). Papers were “chosen based on a careful evaluation of each piece’s conceptual contribution, practical relevance, topical and methodological diversity, and citations and impact”. 

In 2021, I was recognised as a ‘Highly Cited Researcher’ by Clarivate Web of Science, ranking as one of 6,602 highly cited researchers worldwide across 21 fields of the sciences and social sciences and in the top 1% for field and year.

Media Engagement

My research has been covered in broadcast and print media outlets around the word including CBC news (Canadian Broadcasting Corporation), Washington Post, L’Echo, Sunday National, De Tijd among others.

I frequently contribute to The Conversation, sharing my research with the public in an accessible form.

Post Office will struggle to rebuild brand trust as Boeing and Facebook scandal show

An entry fee may not be enough to save Venice from 20 million tourists

The marketing tricks that have kept Barbie’s brand alive for over 60 year

How children are helping to make their families more eco-friendly: new research

Companies wrestle with new era of negative online reviews and spiky consumers

Doctoral Students (Completed)

Xiaorong Zhu (2024) "The relationship between group demographic diversity, group workplace innovation and group goal commitment in Chinese healthcare industry: the mediating effects of group relationship and employee proactive behaviour, and the moderating effect of collectivism-oriented culture"

Amalina Zakariah (2022) "Stepping into self-tracking culture: understanding consumer behaviour around self-tracking technologies in everyday life"

Ratna Khanijou (2020) "Dinner for Two: How Collective Practices and Identities Emerge Over Time"

Majed Alsolamy (2017) "Perceived Diversity and Team Outcome: Moderating Effects on Team Interdependence and Longevity, and Mediating Effects of Communication and Social Integration"

Helen Guan (2016) "Social Networks and Organisational Performance: The Mediating Effects of Social Capital and Resource Acquisition"

Meng-Shan Wu (2015) "An Analysis of Variables Impacting on the Purchase of Luxury Goods in Taiwan"

Siripan Deesilatham (2015) "Wellness Tourism: Determinants of Incremental Enhancement in Tourists’ Quality Of Life"

Vincent Brown (2013) "Regulatory Fit with Message Framing: Its Role as a Reducer of the Post-Purchase Cognitive Dissonance of Consumers"

Administrative Responsibilities

Current: Head of Department. Previous: Workload Coordinator for the School of Business and Management; Marketing Subject Group Convenor


I strongly believe that university teaching should endeavour to stimulate and interest students; encourage enquiry and questioning; provide the skills and intellectual confidence to criticise and convey knowledge and understanding. I believe in the didactic and dialectical interdependence between research and teaching. I have developed and taught courses grounded in my research interests.

I have taught Quantitative Research Methods for Marketing (PGT), Quantitative Methods for Doctoral Students (PGR), Services Marketing (PGT), and Business Research Methods (distance learning postgraduate students).

Educational background

PhD in Marketing, University of Surrey

Postgraduate Certificate in Academic Practice in Teaching and Learning (distinction), Royal Holloway, University of London

MSc Tourism Marketing (distinction), University of Surrey

BSc Management (first), University of Mauritius

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or