But...How do you teach business? A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

Over the past 5o years, Business and Management has evolved from a marginal and specialised vocational subject, to become not only a popular cultural phenomenon, but also a global business driving extraordinary revenues as the single most studied academic subject in the world. Today, it’s presence spans school, sixth form and higher education, despite deep and persisting tensions around its intellectual coherence, and its vocational relevance. Chapter 1 notes key elements in the rise of Business and Management and sets out a fundamental question for the discipline- how do you teach, business?