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Personal profile

Personal profile

Dr Hutton currently serves as Co-Director of the Centre for Research into Sustainability - CRIS and is the School of Business and Management Research Lead on Royal Holloway's ESRC Impact Acceleration Steering Group.

Her research interests lie at the intersection of transformative consumer research and critical marketing.  More specifically she focuses on consumer poverty, vulnerability and marketplace stress and exclusion. With a PhD in Equality Studies from the internationally renowned UCD School of Social Justice, she is an experienced qualitative PEFT researcher (Participatory, Emancipatory, Feminist, Transformative), actively engaging with community stakeholders and diverse groups of people experiencing economic difficulties and social/material marginalisation [poverty, hunger, post-prison socio-material experiences].

Research interests

A three-time international funding recipient of the ACR (Association of Consumer Research) TCR grant,  Dr Hutton's work has also received funding awards from the Academy of Marketing, the Marketing Trust, the Sheth Foundation and the Irish Research Council for the Humanities and Social Sciences.  In 2023 she received the Academy of Marketing's Inaugural Mary Kinghorn Davies Impact Award in recognition of her work "Radical Community Response-Ability: Learning Partnerships with Others."

She is published widely in international journals including, the Journal of Consumer Psychology, Journal of Business Research, Marketing Theory, European Journal of Marketing, Journal of Public Policy & Marketing, Qualitative Market Research, Consumption, Markets & Culture, Journal of Consumer Affairs and the Journal of Marketing Management.

Dr Hutton serves on the TCR Advisory Committee, an international board which aims to support, and publicise Transformative Consumer Research and Co-chaired the TCR 2023 Dialogical Conference.

She is an Editorial Board member of the Journal of Marketing Management, and an Editorial Review Board member of Consumption, Markets & Culture. She is currently Co-editor of several forthcoming special issues: “GenderS and Consumer Well-being” in the Journal of Consumer Affairs; "Impact through Transformative Consumer Research" in the European Journal of Marketing and; "Transformative Consumer Research in the Next Era of Marketing" in AMS Review.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 2 - Zero Hunger
  • SDG 10 - Reduced Inequalities
  • SDG 17 - Partnerships for the Goals

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or