Dr Martina Hutton is Director of Research Impact and Co-Director of the Centre for Research into Sustainability (CRIS) in the School of Business and Management. 

She is an Associate Editor of the Journal of Marketing Management and is currently co-guest editing two forthcoming special issues:"Impact through Transformative Consumer Research" in the European Journal of Marketing and; "Transformative Consumer Research in the Next Era of Marketing" in Academy of Marketing Sciences Review.

Dr Hutton serves as a member of the Transformative Consumer Research (TCR) Advisory Board, and in 2023 Chaired the TCR Dialogical Conference at Royal Holloway.

Dr Hutton's research examines consumer poverty, sustainable communities, and social-material exclusion/marginality (poverty, hunger, post-prison).  Methodologically her interests lie in alternative empirical representations of marginality and social justice research methods.

She has published widely on these issues in such journals as the Journal of Consumer Psychology, Journal of Business Ethics, Marketing Theory, European Journal of Marketing, Journal of Public Policy & Marketing, the Journal of Business Research.

She is a recipient of the 2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing [Finalist].

In 2023 she received the Inaugural Mary Kinghorn Davies Award for Research Impact from the Academy of Marketing for her study "Radical Community-Response-Ability: Learning Partnerships with Others." 

Her work has been funded by the Academy of Marketing, Association for Consumer Research (TCR Grants Program), The Marketing Trust, EPSRC (HDI Network) and the Irish Research Council for the Humanities and Social Sciences.