Personal profile

Personal profile

Dr Martina Hutton is Co-Director of the Centre for Research into Sustainability (CRIS) in the School of Business and Management and serves on Royal Holloway's ESRC Impact Accelerator Steering Group.

She is an Editorial Board member of the Journal of Marketing Management, and an Editorial Review Board member of Consumption, Markets & Culture. Currently she is Guest Editor for the recent special issue on “GenderS and Consumer Well-being” in the Journal of Consumer Affairs; and is Co-Editor for the forthcoming special issues:"Impact through Transformative Consumer Research" in the European Journal of Marketing and; "Transformative Consumer Research in the Next Era of Marketing" in AMS Review.

Dr Hutton serves as a member of the Transformative Consumer Research (TCR) Advisory Board, and in 2023 Chaired the TCR Dialogical Conference at Royal Holloway.


Research interests

Dr Hutton's research examines consumer poverty, sustainable communities, and social-material exclusion/marginality (poverty, hunger, post-prison).  She has published widely on these issues in the Journal of Consumer Psychology, Marketing Theory, European Journal of Marketing, Journal of Public Policy & Marketing, the Journal of Business Research, Journal of Consumer Affairs, Qualitative Market Research, Consumption, Markets & Culture and Journal of Marketing Management. 

A recipient of the Per Østergaard Award at the 2022 EIASM Interpretive Consumer Research workshop, methodologically her interests lie in alternative empirical representations of marginality and social justice research methods.  In 2023 she received the Inaugural Mary Kinghorn Davies Award for Research Impact from the Academy of Marketing for her study "Radical Community-Response-Ability: Learning Partnerships with Others."  She is a winner (finalist) of the 2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing for her co-authored paper Rethinking Scarcity and Poverty: Building Bridges for Shared Insight and Impact.

Her work has been funded by the Academy of Marketing, Association for Consumer Research (TCR Funding Awards), the Marketing Trust and the Irish Research Council for the Humanities and Social Sciences. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 2 - Zero Hunger
  • SDG 5 - Gender Equality
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Human Sciences, PhD

External positions

External Examiner: M(Res) Management, University of Liverpool Management School


External Examiner: BA Marketing and BA Hons Degree, University of Strathclyde


Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or