Professor Chris Hackley

Personal profile

Chris Hackley PhD MSc BA BSc PGDip PGCE MBPsS

I established the Marketing Teaching and Research Group as founding Chair in Marketing at Royal Holloway, in 2004. The group has since grown from three to twenty full time, permanent faculty, including six Professors, and has been ranked in the top ten of UK Marketing departments. I began the MA Marketing at Royal Holloway as inaugural Programme Director in 2009-10, and we now teach several succsesful Master's level marketing programmes including a new MSc Digital Marketing. 

* Prior to my appointment at Royal Holloway, I was Senior Lecturer, Head of the Marketing Group and Director of the MSc Marketing at Birmingham Business School, The University of Birmingham. 

* My research, teaching and supervisory interests encompass advertising and promotion, marketing communication and consumer policy, and interpretive research methods. I have written and taught courses in many topics connected to these areas, at all levels of UG and PG. Research publication areas have included advertising and product placement, marketing theory, consumer practices in Asia, critical marketing, rhetoric and marketing, advertising regulation and ethics, interpretive and qualitative reseach methods, alcohol and health policy. My most recent book is Qualitative Research in Marketing and Management (2nd Edition), published by Routledge in 2020. The 5th Edition of my text Advertising and Promotion (now co-authored with Dr R.A. Hackley) is under contract for late 2020.       

* I have supervised a number of completed PhDs in areas including TV product placement strategy and regulation, political marketing, children's consumption of computer games, and high fashion internationalisation strategy of Asian brands. I am interested in hearing from potential PhD candidates who wish to critically explore aspects of consumption and marketing communication using interpretive approaches to qualitative data sets.  

* My PhD from Strathclyde University (AACSB) drew on a discourse analytic method from qualitative psycholgy to explore the management of the creative development process in top advertising agencies. My other qualifications include Marketing (MSc) Business Studies (BA) Social Science (BSc) Psychology (PGDip) and PGCE.    

* I wrote up two case studies for REF 2014 from my research, one based on the young people and alcohol project and one based on the UK TV product placement project 

* My research publication includes some 200 refereed papers, books, conference papers: Google Scholar profile Researchgate

* External and visiting appointments include Visiting Professor in Marketing at Greenwich University (2016-2019), Visiting Research Scholar at the Paul Merage School of Business, University of California, Irvine (2014), External Examiner for King's College London (2018-2022), Warwick University and Birmingham University, and I am a member of various advisory boards.

* My international experience includes giving invited keynote talks, teaching, examining PhDs, undertaking visiting appointments and sitting on review and appointment panels in the USA, Spain, Sweden, Hong Kong, Singapore, Australia, France, Malta, the Netherlands.   

* Journal Editorial board memberships include: Marketing Theory: Journal of Marketing Management: European Journal of Marketing: International Journal of Advertising: International Journal of Market Research.  

* Public engagement: My research and policy comment have been covered in broadcast and print media outlets including BBC TV, Channel 4 News, BBC Radio 4, the Melbourne Age, Harvard Business Review, Times of India and most of the UK national newspapers. I write occasional opinion pieces and features for trade publications such as Times Higher Education, Admap, The Conversation and The Psychologist.  

Selected links: 

A June 2019 TV interview on digital marketing for France 24 'People and Profit'

An April 2019 talk on advertising and brand paratexts given at Singidunum University, FMK, Belgrade


I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012 

A broadcast interview for Channel 4 News UK 9th January 2012 on alcohol guidelines 

My CCT Blues song which has become the subject of a published research paper 

2007 BBC Breakfast interview on anti-drinking advertising

2008 BBC Radio 4 discussion on product placement

Features written for The Conversation

List of features writtten for THES












View all (120) »

View all (56) »

ID: 10579