Professor Chris Hackley

Personal profile

Chris Hackley PhD MSc BA BSc PGDip PGCE MBPsS

I am Professor and Chair in Marketing. I established the Marketing Teaching and Research Group as founding Chair in Marketing at Royal Holloway, in 2004. The group has since grown from three to nineteen full time faculty, and is consistently ranked in the top ten of UK Marketing departments. I designed and gained vaildation for the MA Marketing at Royal Holloway as inaugural Programme Director in 2009-10. Previously, I acted as Head of the Marketing Group and Programme Director of the MSc Marketing at Birmingham University.  

* My previous academic appointments were at the University of Birmingham and Aston Business Schools, teaching marketing, strategy and management, the Open University, teaching social psychology, also Oxford Brookes and Derby Universities, after teaching economics and business studies in Further Education colleges.

* Qualifications: My PhD from Strathclyde University (AACSB) focused on the management of the creative development process in top advertising agencies. My other qualifications include Marketing (MSc) Business Studies (BA) Social Science (BSc) Psychology (PGDip) and PGCE.      

* Teaching and Research: topics include advertising and promotional communication, media and health policy, marketing management, critical marketing, and interpretive research methods. I teach on under- and postgraduate programmes for RH in the UK, Hong Kong and Singapore. My books include a text on advertising that is now in its 4th edition, and another in qualitative research methods that is under contract for a second edition. Research publication includes some 200 refereed papers, books, conference papers: Google Scholar profile Researchgate

* External and visiting appointments: I am currently Visitng Professor in Marketing at Greenwich University and a member of various advisory and editorial boards. I have held visiting appointments at the University of California, Irvine: Lund University, Sweden: Aston Business School; Warwick Business School; the Open University; I have examined PhDs in the UK, Sweden, Australia; my external examining and appointments/shortlisting panel memberships include universities in Ireland, Spain, Malta, and many in the UK.     

* Journal Editorial board memberships include: Marketing Theory: Journal of Marketing Management: European Journal of Marketing: International Journal of Advertising: International Journal of Market Research.  

* Engagement and impact: I have consulted with commercial and government bodies and leading advertising and media agencies on issues such as media regulation and alcohol policy My research and policy comment have been covered in broadcast and print media outlets including BBC TV, Channel 4 News, BBC Radio 4, the Melbourne Age, Harvard Business Review, Times of India and most of the UK national newspapers. I write occasional opinion pieces and features for trade publications such as Times Higher Education, Admap and The Psychologist. I have written two impact case studies for the School of Management's 2014 REF submission based on my joint research into UK TV product placement regulation and UK alcohol policy    

Selected links: 

I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012 podcast here 

A broadcast interview for Channel 4 News UK on alcohol guidelines 

My CCT Blues song which has become the subject of a published research paper 

2007 BBC Breakfast interview on anti-drinking advertising

2008 BBC Radio 4 discussion on product placement

Features written for The Conversation

List of features writtten for THES












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