Professor Chris Hackley

Personal profile

Chris Hackley PhD MSc BA BSc PGDip PGCE MBPsS

I am Professor and Chair in Marketing. I established the Marketing Teaching and Research Group as founding Chair in Marketing at Royal Holloway, in 2004. The group has since grown from three to twenty full time, permanent faculty, including six Professors, and is consistently ranked in the top ten of UK Marketing departments. I began the MA Marketing at Royal Holloway as inaugural Programme Director in 2009-10, and we now teach several succsesful Master's level marketing programmes. 

* Prior to my appointment at Royal Holloway, I was Senior Lecturer, Head of the Marketing Group and Director of the MSc Marketing at Birmingham Business School, The University of Birmingham. 

* My research, teaching and supervisory interests encompass advertising, marketing communication and consumer policy, and interpretive research methods. I have written and taught courses in many topics connected to these areas, at all levels of UG and PG. Research publication areas have included advertising and product placement, marketing theory, consumer practices in Asia, critical marketing, rhetoric and marketing, advertising regulation and ethics, interpretive and qualitative reseach methods, alcohol and health policy.     

* I have supervised a number of completed PhDs in areas including non-advertising promotional strategy, political marketing, children's consumption, and high fashion internationalisation strategy. I am interested in hearing from potential PhD candidates who wish to critically explore aspects of consumption and marketing communication using interpretive approaches to qualitative data sets.  

* My PhD from Strathclyde University (AACSB) drew on a discourse analytic method from qualitative psycholgyy to explore the management of the creative development process in top advertising agencies. My other qualifications include Marketing (MSc) Business Studies (BA) Social Science (BSc) Psychology (PGDip) and PGCE.    

* I wrote up two case studies for REF 2014 from my research, one based on the young people and alcohol project  https://impact.ref.ac.uk/casestudies/CaseStudy.aspx?Id=30219 and one based on the UK TV product placement project  https://impact.ref.ac.uk/casestudies/CaseStudy.aspx?Id=30223 

* My research publication includes some 200 refereed papers, books, conference papers: Google Scholar profile http://scholar.google.co.uk/citations?user=L2lZ10AAAAAJ&hl=en&oi=ao Academia.edu http://royalholloway.academia.edu/ChrisHackley Researchgate http://www.researchgate.net/profile/Chris_Hackley

* External and visiting appointments: I am currently Visiting Professor in Marketing at Greenwich University (2016-2019), External Examiner for King's College London, and a member of various advisory and editorial boards.

* My international experience includes giving invited keynote talks, teaching, examining PhDs, undertaking visiting appointments and sitting on review and appointment panels in the USA, Spain, Sweden, Hong Kong, Singapore, Australia, France, Malta, the Netherlands.   

* Journal Editorial board memberships include: Marketing Theory: Journal of Marketing Management: European Journal of Marketing: International Journal of Advertising: International Journal of Market Research.  

* Public engaement, impact: My research and policy comment have been covered in broadcast and print media outlets including BBC TV, Channel 4 News, BBC Radio 4, the Melbourne Age, Harvard Business Review, Times of India and most of the UK national newspapers. I write occasional opinion pieces and features for trade publications such as Times Higher Education, Admap, The Conversation and The Psychologist. I wrote two impact case studies for the School of Management's 2014 REF submission based on my joint research into UK TV product placement regulation and UK alcohol policy http://results.ref.ac.uk/Submissions/Impact/2509    

Selected links: 

A June 2019 TV interview on digital marketing for France 24 'People and Profit' https://www.youtube.com/watch?v=BzQUhSORN9U

An April 2019 talk on advertising and brand paratexts given at Singidunum University, FMK, Belgrade https://www.youtube.com/watch?v=wNNs90y_B38

Also https://www.youtube.com/watch?v=hS9b2ogXZHQ 

I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012 https://www.bbc.co.uk/programmes/b01pg54j 

A broadcast interview for Channel 4 News UK 9th January 2012 on alcohol guidelines https://www.channel4.com/news/mps-advise-drinkers-to-have-two-alcohol-free-days 

My CCT Blues song https://www.youtube.com/watch?v=n1pgyaiw610 which has become the subject of a published research paper https://www.tandfonline.com/doi/abs/10.1080/10253866.2018.1447464?journalCode=gcmc20 

2007 BBC Breakfast interview on anti-drinking advertising  https://www.youtube.com/watch?v=ZvpyoFiHBDo

2008 BBC Radio 4 discussion on product placement 

https://www.youtube.com/watch?v=yWaIc5cUoP4&feature=youtu.be

Features written for The Conversation https://theconversation.com/profiles/chris-hackley-140118/articles

List of features writtten for THES  http://www.timeshighereducation.co.uk/searchresults?qsearch=1&qkeyword=chris+hackley

 

 

 

 

 

 

 

 

 

         

                    

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