Professor Chris Hackley

Personal profile

Chris Hackley PhD MSc BA BSc PGDip PGCE MBPsS

* Previous academic posts: University of Birmingham and Aston Business Schools, teaching marketing, and the Open University, teaching social psychology, after teaching economics and business studies in Further and Higher Education.

* Qualifications: My PhD from Strathclyde University (AACSB) focused on the management of the creative development process in top advertising agencies. My other qualifications include Marketing (MSc) Business Studies (BA) Social Science (BSc) Psychology (PGDip) and PGCE.      

* Teaching and Research: topics include advertising and promotional communication, media and health policy, and quaiitative research. I teach on under- and postgraduate programmes for RH in the UK, Hong Kong and Singapore. The third edition of my Advertising textbook was recently published (2015), and I published the first student textbook for critical marketing in 2009. In all, I have published some 200 refereed journal articles, books and book chapters, and conference papers. Since 2007 five of my former PhD students have begun academic careers in the UK and abroad. Google Scholar showed some 2000 citations to my published work in May 2015  

* Administration: I established the Marketing Teaching and Research Group as founding Chair in Marketing at Royal Holloway, in 2004. The group has since grown from three to seventeen full time faculty, and has been ranked in the UK's top ten for marketing. I led the establishment of the MA Marketing at Royal Holloway as Programme Director in 2010. Previously, I acted as Head of the Marketing Group and Programme Director of the MSc Marketing at Birmingham University.      

* Engagement and impact: I have consulted with commercial and government bodies and leading advertising and media agencies on issues such as media regulation and alcohol policy My research and policy comment have been covered in broadcast and print media outlets including BBC TV, Channel 4 News, BBC Radio 4, the Melbourne Age, Harvard Business Review, Times of India and most of the UK national newspapers. I write occasional opinion pieces and features for trade publications such as Times Higher Education, Admap and The Psychologist. I have written two impact case studies for the School of Management's 2014 REF submission based on my joint research into UK TV product placement regulation and UK alcohol policy    

Selected links: 

A 2012 TV interview on alcohol policy (Channel 4 News),AAAAAEabvr4~,Wtd2HT-p_Vh4qBcIZDrvZlvNCU8nxccG&bclid=0&bctid=1377514537001    

I discussed intoxication on BBC Radio 4 'Thinking Allowed', broadcast on December 26th 2012, and based on a recent paper from an ESRC study: details here  podcast here 

2007 BBC Breakfast interview on anti-drinking advertising

2008 BBC Radio 4 discussion on product placement

My pages on website have 20,000 + views since 2011

Features written for The Conversation


List of features writtten for THES












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