The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand. / Tiwsakul, R.; Hackley, C.

Advances in Consumer Research, Vol. 36. ed. / Ann L. McGill; Sharon Shavitt. Duluth, MN : Association for Consumer Research, 2009. p. 584-586.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in Consumer Research, Vol. 36
EditorsAnn L. McGill, Sharon Shavitt
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Publication statusPublished - 2009


ID: 670448