Explicit, non-integrated product placement in British television programmes. / Tiwsakul, R.; Hackley, C.; Szmigin, I.

In: International Journal of Advertising, Vol. 24, No. 1, 2005, p. 95-111.

Research output: Contribution to journalArticle

Published

Documents

Original languageEnglish
Pages (from-to)95-111
JournalInternational Journal of Advertising
Volume24
Issue number1
Publication statusPublished - 2005

Projects

This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 623494