Explicit, non-integrated product placement in British television programmes - Research

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Explicit, non-integrated product placement in British television programmes. / Tiwsakul, R.; Hackley, C.; Szmigin, I.

In: International Journal of Advertising, Vol. 24, No. 1, 2005, p. 95-111.

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Original language	English
Pages (from-to)	95-111
Journal	International Journal of Advertising
Volume	24
Issue number	1
Publication status	Published - 2005

ID: 623494

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UK TV Product Placement