Explicit, non-integrated product placement in British television programmes. / Tiwsakul, R.; Hackley, C.; Szmigin, I.
In: International Journal of Advertising, Vol. 24, No. 1, 2005, p. 95-111.Research output: Contribution to journal › Article › peer-review
Submitted manuscript, 122 KB, Word document
Original language | English |
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Pages (from-to) | 95-111 |
Journal | International Journal of Advertising |
Volume | 24 |
Issue number | 1 |
Publication status | Published - 2005 |
Project: Research
ID: 623494