Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing

N. Peng, C. Hackley

Research output: Contribution to journalArticlepeer-review

538 Downloads (Pure)
Original languageEnglish
Pages (from-to)171-186
JournalQualitative Market Research: an international journal
Volume12
Issue number2
Publication statusPublished - 2009

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