Original language | English |
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Pages (from-to) | 171-186 |
Journal | Qualitative Market Research: an international journal |
Volume | 12 |
Issue number | 2 |
Publication status | Published - 2009 |
Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing
N. Peng, C. Hackley
Research output: Contribution to journal › Article › peer-review
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