Advertising and Promotion 5th Edition

Research output: Book/Report › Book

Keywords

@book{b85dff1770c44f06a4987ee9f3ee87f0,

title = "Advertising and Promotion 5th Edition",

keywords = "advertising, Promotion, Social media advertising, Convergence, media studies",

author = "Chris Hackley and Rungpaka Hackley",

year = "2021",

month = jan,

day = "1",

language = "English",

isbn = "9781529718515",

publisher = "SAGE",

edition = "5th",

}

TY - BOOK

T1 - Advertising and Promotion 5th Edition

AU - Hackley, Chris

AU - Hackley, Rungpaka

PY - 2021/1/1

Y1 - 2021/1/1

KW - advertising

KW - Promotion

KW - Social media advertising

KW - Convergence

KW - media studies

UR - https://us.sagepub.com/en-us/nam/advertising-and-promotion/book271888

M3 - Book

SN - 9781529718515

SN - 9781529718508

BT - Advertising and Promotion 5th Edition

PB - SAGE

CY - London

ER -