Andrew Whalley

My research interests revolve around the pedagogy of Marketing and subject specific Marketing Analytics, Marketing Metrics & Digital Marketing. These interests have informed my teaching and courses that I have developed in my teaching career to date and also the publications and books that I have authored. I am also a pedagogical specialist in e-learning and distance learning, with a focus on the major research interests above and in the use of netnography as a research tool in those areas.