Andrew Whalley

Andrew Whalley

Mr, Doctor

  • TW20 0EX

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Personal profile

Personal profile

My research interests revolve around the pedagogy of Marketing and subject specific Marketing Analytics, Marketing Metrics & Digital Marketing. These interests have informed my teaching and courses that I have developed in my teaching career to date and also the publications and books that I have authored. I am also a pedagogical specialist in e-learning and distance learning, with a focus on the major research interests above and in the use of netnography as a research tool in those areas.

External positions

External Examiner, University of Surrey

1 Jun 20181 Aug 2017

External Examiner, University of Surrey

1 May 20181 Aug 2018