Abstract
The impact of third-party cookie removal in digital marketing set for the end of 2024, oe early 2025, is set to be very wide ranging; changes to PPC, SEO, digital ads, customer tracking, data collection, touchpoints, audience tracking, etc., will result in the biggest shake-up of marketing in over thirty years Very few organisations are ready for the change and this book outlines the theory and practical implications for businesses
| Original language | English |
|---|---|
| Number of pages | 49 |
| Volume | Bookboon Learning |
| Publication status | Published - 13 Mar 2024 |
Keywords
- third-party cookies, cookies, 3PCs, cookieapocalypse, marketing strategy, customer journey, touchpoints