Digital Marketing without Cookies: Digital Marketing post the 2024 'Cookieapocalypse'

Research output: Book/ReportBook


The impact of third-party cookie removal in digital marketing set for the end of 2024, oe early 2025, is set to be very wide ranging; changes to PPC, SEO, digital ads, customer tracking, data collection, touchpoints, audience tracking, etc., will result in the biggest shake-up of marketing in over thirty years Very few organisations are ready for the change and this book outlines the theory and practical implications for businesses
Original languageEnglish
Number of pages49
VolumeBookboon Learning
Publication statusPublished - 13 Mar 2024


  • third-party cookies, cookies, 3PCs, cookieapocalypse, marketing strategy, customer journey, touchpoints

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