Content Marketing; a guide to content Marketing

Research output: Book/ReportBook


Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This practical book is a comprehensive introduction to the theory and practice required to make your CM efforts work and deliver real ROI. From Personas, through Calendars to idea generation techniques and what to measure when and how, the book works through each step giving detailed advice and a step guide in each area to achieve success. Handy tips, shortcuts and templates included to help you start on your CM journey that segue into medium and long-term planning.
Original languageEnglish
PublisherBoonBooks Venus Publishing Liited
ISBN (Print)978-87-403-2217-0
Publication statusPublished - 15 May 2018

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