Towards a post-structuralist marketing pedagogy: from irony to despair (a two by two matrix approach). / Hackley, C.

In: European Journal of Marketing, Vol. 35, No. 11/12, 2001, p. 1184-1196.

Research output: Contribution to journalArticle

Published
Original languageEnglish
Pages (from-to)1184-1196
JournalEuropean Journal of Marketing
Volume35
Issue number11/12
Publication statusPublished - 2001

ID: 605237