Issues with the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry. / Appiah, Dominic; Ozuem, W.

Global Information Diffusion and Management in Contemporary Society. IGI Global Publishing, 2018.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationGlobal Information Diffusion and Management in Contemporary Society
PublisherIGI Global Publishing
Publication statusPublished - 2018

ID: 43638448