Dominic Appiah

Dominic Appiah is an experienced lecturer in marketing, with demonstrated experience in both HE and FE sectors. He is skilled in team building, public speaking, business start-ups and offshore business development & marketing.
Dominic is currently a lecturer in marketing at Royal Holloway, University of London. He also, has strong industry experience in insurance and banking, prior to joining academia, he worked at State Insurance Company (Ghana), GIA Insurance (UK) and Ghana International Bank (UK).
His research work investigates the dynamics of consumer purchase intentions in digitally disrupted markets and building resistance to brand switching. He has published in scholarly journals including Journal of Retailing & Consumer Services, Journal of Consumer Behaviour, Journal of Sustainability and Interdisciplinary Journal of Economics & Business Law. He has also presented at International conferences such as UK Academy of Information Services (UKAIS), The Association of Business Schools (ABS) and Global Business and Technology Association (GBATA).
Dominic is a Senior Fellow of the Higher Education Academy (HEA), a member of the Chartered Institute of Marketing (CIM), Chartered Institute of Insurance (CII) and the British Academy of Management (BAM).