Issues with the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Global Information Diffusion and Management in Contemporary Society
Publisher	IGI Global Publishing
Publication status	Published - 2018

Cite this

@inbook{5d9231b22e614c99a49648e314aac6e1,

title = "Issues with the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry.",

author = "Dominic Appiah and W Ozuem",

year = "2018",

language = "English",

booktitle = "Global Information Diffusion and Management in Contemporary Society",

publisher = "IGI Global Publishing",

address = "United States",

}