International Marketing at the Interface of the Alluring Global and the Comforting Local. / Kravets, Olga; Ger, Güliz; Sandikçi, Özlem.

Marketing Management: A Cultural Perspective. 2. ed. London : Routledge, 2020.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Published

Standard

International Marketing at the Interface of the Alluring Global and the Comforting Local. / Kravets, Olga; Ger, Güliz; Sandikçi, Özlem.

Marketing Management: A Cultural Perspective. 2. ed. London : Routledge, 2020.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Harvard

Kravets, O, Ger, G & Sandikçi, Ö 2020, International Marketing at the Interface of the Alluring Global and the Comforting Local. in Marketing Management: A Cultural Perspective. 2 edn, Routledge, London.

APA

Kravets, O., Ger, G., & Sandikçi, Ö. (2020). International Marketing at the Interface of the Alluring Global and the Comforting Local. In Marketing Management: A Cultural Perspective (2 ed.). Routledge.

Vancouver

Kravets O, Ger G, Sandikçi Ö. International Marketing at the Interface of the Alluring Global and the Comforting Local. In Marketing Management: A Cultural Perspective. 2 ed. London: Routledge. 2020

Author

Kravets, Olga ; Ger, Güliz ; Sandikçi, Özlem. / International Marketing at the Interface of the Alluring Global and the Comforting Local. Marketing Management: A Cultural Perspective. 2. ed. London : Routledge, 2020.

BibTeX

@inbook{2947fae7123446bda61eeaf551748519,
title = "International Marketing at the Interface of the Alluring Global and the Comforting Local",
author = "Olga Kravets and G{\"u}liz Ger and {\"O}zlem Sandik{\c c}i",
year = "2020",
language = "English",
booktitle = "Marketing Management: A Cultural Perspective",
publisher = "Routledge",
edition = "2",

}

RIS

TY - CHAP

T1 - International Marketing at the Interface of the Alluring Global and the Comforting Local

AU - Kravets, Olga

AU - Ger, Güliz

AU - Sandikçi, Özlem

PY - 2020

Y1 - 2020

M3 - Chapter (peer-reviewed)

BT - Marketing Management: A Cultural Perspective

PB - Routledge

CY - London

ER -