Imaginary futures : Liminoid advertising and consumer identity. / Hackley, Chris; Hackley, Rungpaka Amy; Bassiouni, Dina H.
In: Journal of Marketing Communications, Vol. 27, No. 3, 02.03.2021, p. 269-283.Research output: Contribution to journal › Article › peer-review
Imaginary futures : Liminoid advertising and consumer identity. / Hackley, Chris; Hackley, Rungpaka Amy; Bassiouni, Dina H.
In: Journal of Marketing Communications, Vol. 27, No. 3, 02.03.2021, p. 269-283.Research output: Contribution to journal › Article › peer-review
}
TY - JOUR
T1 - Imaginary futures
T2 - Liminoid advertising and consumer identity
AU - Hackley, Chris
AU - Hackley, Rungpaka Amy
AU - Bassiouni, Dina H.
PY - 2021/3/2
Y1 - 2021/3/2
KW - advertising
KW - advertising appeals
KW - consumer identity
KW - Liminoid
UR - http://www.scopus.com/inward/record.url?scp=85076496576&partnerID=8YFLogxK
U2 - 10.1080/13527266.2019.1694564
DO - 10.1080/13527266.2019.1694564
M3 - Article
AN - SCOPUS:85076496576
VL - 27
SP - 269
EP - 283
JO - Journal of Marketing Communications
JF - Journal of Marketing Communications
SN - 1352-7266
IS - 3
ER -