Imaginary futures: Liminoid advertising and consumer identity

Chris Hackley, Rungpaka Amy Hackley, Dina H. Bassiouni

Research output: Contribution to journalArticlepeer-review

29 Downloads (Pure)
Original languageEnglish
Pages (from-to)269-283
Number of pages15
JournalJournal of Marketing Communications
Volume27
Issue number3
Early online date26 Nov 2019
DOIs
Publication statusPublished - 2 Mar 2021

Keywords

  • advertising
  • advertising appeals
  • consumer identity
  • Liminoid

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