A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation. / Hackley, C.

In: Journal of Strategic Marketing, Vol. 14, No. 1-2, 2006, p. 69-76.

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A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation. / Hackley, C.

In: Journal of Strategic Marketing, Vol. 14, No. 1-2, 2006, p. 69-76.

Research output: Contribution to journalArticlepeer-review

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BibTeX

@article{37f56177ef2c425b92bf28b2ad95834f,
title = "A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation",
author = "C. Hackley",
note = "Special issue on Celtic Marketing",
year = "2006",
language = "English",
volume = "14",
pages = "69--76",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
publisher = "Routledge",
number = "1-2",

}

RIS

TY - JOUR

T1 - A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation

AU - Hackley, C.

N1 - Special issue on Celtic Marketing

PY - 2006

Y1 - 2006

M3 - Article

VL - 14

SP - 69

EP - 76

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

SN - 0965-254X

IS - 1-2

ER -