A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation

C. Hackley

A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	69-76
Journal	Journal of Strategic Marketing
Volume	14
Issue number	1-2
Publication status	Published - 2006

Cite this

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title = "A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation",

author = "C. Hackley",

note = "Special issue on Celtic Marketing",

year = "2006",

language = "English",

volume = "14",

pages = "69--76",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "1-2",

}

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T1 - A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation

AU - Hackley, C.

N1 - Special issue on Celtic Marketing

PY - 2006

Y1 - 2006

M3 - Article

SN - 1466-4488

VL - 14

SP - 69

EP - 76

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 1-2

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