What Changes and Opportunities Does Big Data Analytics Capability Bring to Strategic Alliance Research? A Systematic Literature Review

Senmao Xia, Jianmin SONG , Nisreen Ameen, Demetris VRONTIS, Ji YAN, Fengwen CHEN

Research output: Contribution to journalArticlepeer-review


Strategic alliance theories have been studied widely over the past few decades. However, their key arguments may face new limitations and challenges brought by emerging technologies such as big data analytics capability (BDAC). This paper aims to identify the challenges BDAC brings to strategic alliance theories and the associated changes to strategic alliance research. Specifically, this paper systematically reviews and identifies how BDAC challenges the key arguments in the strategic alliances’ theories through the lens of three stages of strategic alliances: formation, governance and achieving alliance performance. Meanwhile, this study also finds some changes in strategic alliance research brought by BDAC. Finally, this study proposes promising directions for future research on strategic alliances under the influences of BDAC.
Original languageEnglish
JournalInternational Journal of Management Reviews
Early online date27 Sept 2023
Publication statusE-pub ahead of print - 27 Sept 2023

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