Unravelling the Happy Enigma of Creative Expertise Marketing Management- A Psychological View

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAcademy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton,
EditorsB. Hulbert, J. Day, E. Shaw
Publication statusPublished - 1999

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