Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend

Girish Prayag, Sameer Hosany, Birgit Muskat, Giacomo del Chiappa

Research output: Contribution to journalArticlepeer-review

2194 Downloads (Pure)


The purpose of this study is to empirically test an integrative model linking tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. The model was tested using data collected from domestic tourists visiting Sardinia, Italy. Results show that tourists’ emotional experiences act as antecedents of perceived overall image and satisfaction evaluations. In addition, overall image has a positive influence on tourist satisfaction and intention to recommend. The study expands current theorizations by examining the merits of emotions in tourist behavior models. From a practical perspective, the study offers important implications for destination marketers.
Original languageEnglish
Pages (from-to)41-54
Number of pages14
JournalJournal of Travel Research
Issue number1
Early online date23 Dec 2015
Publication statusPublished - 1 Jan 2017

Cite this