The Trouble With Creatives: Negotiating Creative Identity in Advertising Agencies

C. Hackley, A. J. Kover

Research output: Contribution to journalArticlepeer-review

3055 Downloads (Pure)
Original languageEnglish
Pages (from-to)63-78
JournalInternational Journal of Advertising
Volume26
Issue number1
Publication statusPublished - 2007

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